The gambling industry was one of the first to recognise the potential power of the internet, with online gambling platforms appearing as far back as the 1990s. As an online casino operator, how can you emulate the social aspects of gambling on your platform? Let’s find out. Be it slots or multiplayer and live dealer games, gambling has seen an enormous shift away from the physical casino and into the digital world. However, with the rise of online gambling, everything changed. Casinos and retail gambling locations are often extremely busy, with the hustle and bustle of the casino floor an integral part of the overall experience.

The activity is synonymous with late nights at luxurious casinos and has connotations of wealth, celebrity, and excitement. Traditionally, gambling is a social activity.